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Art Director.
Digital Designer.
Creative Leader.

Hi! I'm Hayley, an Art Director + UI designer. During my professional career in design, I learned that in addition to creating compelling designs, I love uncovering the real value that connects a demographic to a product and then using that insight to create engaging experiences for customers.

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I am passionate about creating engaging D2C and B2B customer experiences and solving problems through research, prototyping, and user interaction. I love helping brands discover new and creative ways to express the value of their products and services through integrated campaigns that leverage traditional, digital, and mobile marketing platforms.

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Put simply; I love to create experiences that look great and function intuitively, putting the user ahead of all else.​

Experience

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Associate Creative Director,  Boston Scientific.

January 2023 - present (Boston, MA)

I leverage my marketing-focused omnichannel experience and experience with UX and UI to push the creative envelope at BSC while staying within company brand guidelines. I work with both internal and external vendors to execute and drive projects from concept to completion and provide support and direction to content developers and agencies to ensure projects align with digital best practices.

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  • Develop Creative strategy for key projects and initiatives in partnership with marketing communications specialists and content strategists.

  • Provide input into creative briefs working collaboratively across digital marketing.

  • Provide visual design services across multiple platforms and channels, including print, video, digital, and display advertising, web design, social, tradeshow, and creative concepting.

  • Manage Junior and Senior designers and direct agencies/resources for creative projects 

  • Work on high-priority campaigns that help to build and enhance the Boston Scientific brand with customers, employees, and the community. 

  • Drive UX/UI within the division in partnership with the corporate design team.

  • Ensure consistency of brand and creative across digital customer touchpoints.

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Sr. Visual Designer, Boston Scientific.
January 2021 - January 2023 (Boston, MA)

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HCB Creative (Freelance)

 

UX/UI Designer, ValueActs.
July 2020 - May 2021 (Bristol, RI)

User experience design, visual design, and information architecture for a mobile and browser-based application. Lead all marketing creative strategy, design direction, and development as part of a small startup team.

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Visual Designer, CabinetM.
September 2014 - present  (Boston, MA)

Work on a variety of projects that have included user interface design, experience design, information architecture, and graphic design (infographics).

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Art Director, SKDKnickerbocker.
July 2019 - October 2019 (Boston, MA)

Promotional email campaign design and development, video creation, and social media brand guideline development, concepting, and art direction for Gillette.

 

Art Director, Havas Edge.

October 2016 - February 2018 (Boston, MA)
Art direction and visual design for CenturyLink’s direct mail and email campaigns. Also responsible for concepting and developing new campaigns for CenturyLink Simple and CenturyLink Network Build Out. Additionally, pitched and assisted in securing new clients including Mutual of Omaha and The Hartford.

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Jr. Art Director, Publicis.
November 2014 - August 2016 (New York, NY)

Designed, developed, and pitched multi-channel promotional campaigns comprised of television, print, social media, display, and mobile advertising. Clients included Tampax, Oral-B, Coffee-Mate, and Secret.

Education

General Assembly, User Experience Design.
April 2020 - July 2020 (Boston, MA)

Certificate of Completion. Learned to translate user wants and needs into intuitive digital experiences that drive revenue, loyalty, and product success.

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Savannah College of Art and Design.
September 2010 - August 2014 (Boston, MA)

BFA Advertising Design.

Technology

  • Figma

  • Sketch

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Indesign

  • Adobe After Effects

  • Word

  • PowerPoint

  • Google Docs

  • Generative AI

  • Trello

  • SharePoint

  • Showpad

Skills

  • Art direction

  • Concepting

  • Brand development

  • Graphic design

  • Simple animation

  • UI/UX

  • Project Management

  • Presentations

  • Video direction

  • Signage 

  • Agency Management

Mediums

  • Print

  • Direct Mail

  • Television

  • Social Media

  • Display Advertising

  • Mobile

  • Web

  • Tradeshows & Events

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