MANTIS™
The MANTIS Product Launch: Where Innovation Meets Precision. As the visual designer, my mission was to distill the essence of the MANTIS product, purpose-built for closing large defects in the GI tract, into a distinct visual identity. Grounded in the strategic messaging of 'Anchor, Mobilize, Close,' our creative journey unfolded through the use of macro-photography and animation, revealing the microscopic marvels of the MANTIS clip. This unique approach, seamlessly integrated across email, social, print, and web, allowed us to not only tell the story but visually showcase the product's intricate design. Going beyond the conventional, we animated still photographs, creating mesmerizing product animations that elevated our 'show and tell' strategy.
We pushed creative boundaries with our Physicians First Reaction video, capturing unfiltered responses during DVAL testing. The MANTIS Product Launch is more than an introduction; it's a visual symphony and an immersive exploration of precision.
EXALT™ Model B
In the dynamic landscape of medical innovation, I spearheaded the content creation for the highly anticipated EXALT™ Model B Single-Use Bronchoscope launch. Engineered as the latest evolution in flexible bronchoscopy, Model B is a game-changer optimized for the ICU, and specifically tailored to maintain airway clarity during intricate respiratory procedures like double-lumen tube placements. My role as a content creator spanned across social, video, digital, and traditional platforms, amplifying awareness and anticipation for the product.
Among the highlights was the conceptualization and storyboarding of the 'How Model B was made' video, delving into the product's genesis and the dedicated individuals behind its creation. Additionally, I orchestrated a video comparison, pitting Model B against competitors. Set to energetic music, this visually dynamic showcase alternated between wide frames and zoomed-in shots, featuring animated call-out text that underscored the superiority of Model B. The EXALT™ Model B Single-Use Bronchoscope launch is a cinematic journey unveiling a revolutionary standard in respiratory care.
ACG Tradeshow
As the creative force behind the ACG Annual Scientific Meeting booth, my objective was to immerse physicians and representatives in the groundbreaking 'Anchor, Mobilize, Close' approach of the revolutionary MANTIS Clip. The booth was conceived as an interactive space, inviting attendees to be among the first to experience the transformative capabilities of MANTIS, a cutting-edge device meticulously designed for closing large defects in the GI tract. From the booth walls to elevator takeovers, leave-behind postcards, and dynamic product display cases, every element was a canvas for visual storytelling. I curated a seamless blend of digital graphics played on monitors, creating an immersive environment that captivated and educated. The hands-on demonstration became a focal point, allowing participants to engage firsthand with the innovative MANTIS Clip.
DDW Tradeshow
At DDW (Digestive Disease Week), the world’s premier gathering of gastroenterology clinicians, researchers, and industry leaders, my mission was to design an immersive experience that transcended the conventional to showcase Boston Scientific’s franchises. Every element of the booth, from walls to postcards, product display cases, posters, digital ads, and graphics on monitors, not only promoted products but also told the story of a multifaceted commitment to advancement in gastroenterology. A tapestry of Boston Scientific franchises unfolded, each thread highlighting distinct initiatives like EDUcare, Sustainability, Charity involvements, Model D, Orca Valves, and AXIOS. Boston Scientific’s DDW tradeshow booth was a living mosaic, encouraging attendees to follow their own path in exploring the rich landscape of possibilities within the realm of digestive health.
EDUCare
To advance physician education, EDUCare introduced the Boston Scientific Mobile Learning Center, state-of-the-art mobile training facility, changing how endoscopic training programs are delivered. The impactful truck wrap reflects the cutting-edge nature of the programs and emphasizes the convenience of local and regional training. As the creative force project, I ensured that the truck wrap visually conveyed the impact of EDUCare, reaching physicians wherever they are.
Collaborating with the Professional Education franchise, I designed program overview brochures and posters to raise awareness of the diverse and comprehensive educational offerings from Boston Scientific. EDUCare goes beyond conventional learning; breaking free from geographical constraints and reaching physicians where they are, advancing knowledge and skill sets in the ever-evolving field of medicine.
ASC Solutions
Championing the diverse offerings and solutions of the Ambulatory Surgical Center (ASC) division through video. Faced with a tight timeline and budget constraints for filming, I devised an innovative solution to showcase multiple ASC services. By skillfully curating short stock videos featuring the same actor in various scenarios and pairing them with a compelling voiceover, I crafted an all-encompassing video that seamlessly wove together the narrative of ASC's comprehensive offerings. This creative execution not only provided continuity through a central character but also eliminated the need for additional talent or on-site filming. The result was a captivating video delivered under budget and on time, that illuminated the Ambulatory Surgical Center’s spectrum of solutions and commitment to prioritizing high-quality patient care.
E-Commerce
In response to the E-Commerce team's mission to amplify awareness of the new, searchable, E-Commerce catalog with direct punch-out capabilities, I devised a creative solution within tight constraints to produce two informative videos. By storyboarding and illustrating both in-house, before being handed over to a production company for animation I created the foundation for a cost-effective solution. This comprehensive pre-production process not only ensured a compelling narrative but also resulted in substantial cost savings, cutting $8K in production expenses for the two videos. The animation brought to life the capabilities of Boston Scientific's new eCatalog, a transformative platform offering seamless search, detailed product views, and direct ordering functions. Accessible on any device, anytime, anywhere, this is a cornerstone of Boston Scientific's broader E-Commerce ecosystem, enhancing the overall user experience.
