Better design.
Better experiences.
As an Art Director and UX/UI designer, I’m most excited when I have the opportunity to leverage both skill sets. My objective is to create compelling, intuitive designs and experiences that deliver on your business goals. As a multi-disciplinary designer, I bring both my art direction skills (concepting, branding, design, advertising) and UX skills (research, prototyping, user interaction design) to every project.
01/ Services
ART DIRECTION
Art direct and set the visual tone for all visual aspects of campaigns for B2B and B2C clients. My design experience includes branding and identity, product packaging, and multichannel campaigns – event, television, web, social media, and direct mail.
USER RESEARCH
Understand user behavior, motivations, perceptions, and needs through observation techniques, usability testing, interviews, and card-sorts to inform information architecture.
PROTOTYPING
Ideate, prototype, and test Lo-Fi simulations to quickly understand how a product works, what it does, and how a user interacts with it.
WEB & MOBILE DESIGN
Design the final product ensuring seamless user flows and designs across platforms. After hand-off to developers, I oversee the implementation and rollout of the final product.
INTERACTION DESIGN
Provide meaningful and relevant experiences to users, with design focused on how information is presented to, and consumed by users.
DESIGN STRATEGY
Align creative solutions with business objectives to provide a solution-based approach to solving customer experience and engagement problems.
02/ Process
KICK-OFF
• Gain understanding of client business requirements and vision. Clearly identify the target customer and acquire known demographic and persona information.
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• Produce statement of work and research plan to acquire additional customer information.
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• Iterate with client on statement of work and plan to ensure all questions and ambiguities are resolved to avoid wasting time on uninformed design.
DISCOVER
• Design and execute research programs to gather user insights and to understand their behaviors, needs, and motivations.
DESIGN
• Progress from low to high fidelity prototypes.​
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• Test, test, test to validate and refine creative, interface design, and usability.
IMPLEMENTATION
• Ensure the quality of the final product by overseeing and contributing to the rollout and implementation of every project.​
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• Solicit and incorporate feedback as required.
EVALUATE
• Utilize research findings to establish the foundation for design.
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​• Ideate, ideate, ideate. Brainstorm, explore and test multiple creative solutions to establish architecture and design direction.